Rising star Jamie Campbell Bower is ‘Mr. Franchise’

Jamie Campbell Bower has had a hand in several big-name Young Adult movie franchises, including Twilight and Harry Potter. Add The Mortal Instruments to that resume and Bower is “Mr. Franchise,” according to Next Movie.

Next Movie took a look at four reasons why Bower is a star-in-the-making.

Of course, here’s the most important reason:

2. He’s going to be a household name once the first “Mortal Instruments” installment comes out next year. If you aren’t addicted to Young Adult novels like we are, you may not know that the multi-book series has all the elements that attract teen audiences. Campbell Bower will play Jace Wayland, a cocky and beautiful “Shadowhunter” who fights demons and falls for the mysterious heroine Clary (Lily Collins), a teenager who for some reason can see a host of supernatural creatures even when no other “regular person” around her can. With “Harry Potter” done and “Twilight” about to end next year, all eyes will be on “The Hunger Games” and “The Mortal Instruments” to see if they conjure the same level of fan loyalty.

“You’re always tip-toeing into potentially blasphemous territory by calling anything ‘The Next Twilight,'” says Hollywood Crush editor Amy Wilkinson. “That being said, ‘The Mortal Instruments’ is the kind of delicious, action-packed fantasy romance that will likely resonate with many ‘Twilight’ fans. I’ve been told by the series’ author, Cassandra Clare, that Jamie and Lily Collins have amazing on-screen chemistry, so I’m banking on them (at least partially) filling the star-crossed lovers void left by Rob [Pattinson] and Kristen [Stewart].”

And another reason that is quite important, especially for an actor faced the task of portraying the iconic Jace Wayland:

4. He’s more than a pretty face. There are plenty of gorgeous young actors who are pretty (very pretty) to look at but who sadly can’t really act. That’s not the case with Campbell Bower. He’s got the boyish face and lean build of a young Leonardo DiCaprio, and like a 20-something Leo, his boyishness belies an intensity that should take him far in Hollywood.

As Wilkinson says: “He’s proven his acting chops time and time again, and leading what could potentially be a huge YA franchise seems the next logical step in the 22-year-old’s career trajectory.”

On what they expect from Bower in The Mortal Instruments:

“We expect Jamie Campbell Bower kick ass literally and figuratively in “The Mortal Instruments.”

And because I couldn’t resist, here’s a video of Jamie back in 2009 joking about being a franchise whore:

Read the entire story at NextMovie.com.