New international agents come aboard to rep THE MORTAL INSTRUMENTS: CITY OF BONES

Sony Pictures Consumer Products have announced that new international agents have acquired licensing and theatrical promotion rights for THE MORTAL INSTRUMENTS: CITY OF BONES.

Here are the details from Kidscreen.com:

Merchandise and theatrical promotion rights for Cloudy with a Chance of Meatballs 2 have been granted to Bulls Press (Norway, Denmark, Sweden, Finland), headed by Tord Steinsvik and Gustav Melin, Infiniss (Korea), overseen by Jason Lee, and Tuesday Licensing and Entertainment for Singapore, Phillipines, Indonesia, Thailand, and Malaysia, headed by Ito Feliciano and Toni Bautista.

All three agents, as well as Megalicense (Russian Federation) headed by Anton Grishin and Zahkar Nazarenko, have been awarded licensing rights to The Mortal Instruments: City of Bones. London-based Gustavo Antonioni will also handle direct licensing deals for EMEA and the UK for the film.

Additional agents already signed on for Mortal Instruments include Lizenszwerft Brands and Characters (Germany, Austria, Switzerland), Planeta Junior (Iberia, Greece and Eastern Europe), Backstage (Italy), Bradford License (India), Forward Licensing (the Middle East), Fremantle Media (Australia and New Zealand), BR licensing (Brazil) and IMC (Argentina).

These international agents will handle the licensing of global merchandise, which has previously been said to include “apparel and accessories, gift and novelty items, beauty, mobile and social games, stationery, publishing, collectibles and housewares,” as well as theatrical promotion.