Sony Pictures launches social media site BecomeAShadowhunter.com

Sony Pictures has launched another social media website in promoting The Mortal Instruments: City of Bones, which hits theaters on Aug. 23: BecomeAShadowhunter.com.

BecomeAShadowhunter.com, sponsored by Social Toaster, is a new social media website where U.S. fans have chances to win exclusive prizes for spreading the word about Shadowhunters and The Mortal Instruments: City of Bones on various social media outlets.

For fans in the United States, there will be a monthly giveaway beginning in May through August where seven lucky fans will receive prizes, such as autographed City of Bones, NYX make-up collection inspired by The Mortal Instruments: City of Bones, the Mortal Instruments: City of Bones soundtrack, a Splat prize pack (featuring artwork from City of Bones) and more.

To win these and more great prizes you need to earn points, which you can do in a number of different ways.

• Add a social media network
• Recruit friends
• Mention a key phrase, like THE MORTAL INSTRUMENTS on Twitter
• Like THE MORTAL INSTRUMENTS on Facebook
  
• Follow THE MORTAL INSTRUMENTS on Twitter
• When people click on your links
• When people comment on your links
• When people LIKE your Facebook posts
• When people retweet your posts
• Finally, when you sign up

Here is the schedule for the drawings:

Drawing

Online Entry Period

Monthly Drawing #1

Begins at 10:00 pm ET on 5/1/13

Ends at 12:00 midnight ET on 5/31/13

Monthly Drawing #2

Begins at 12:01 am ET on 6/1/13

Ends at 12:00 midnight ET on 6/30/13

Monthly Drawing #3

Begins at 12:01 am ET on 7/1/13

Ends at 12:00 midnight ET on 7/31/13

Monthly Drawing #4

Begins at 12:01 am ET on 8/1/13

Ends at 12:00 midnight ET on 8/31/13

Be sure to head over to BecomeAShadowhunter.com and start earning points!