New ‘THE MORTAL INSTRUMENTS: CITY OF BONES’ advertisement running with One Direction videos

Posted on July 22, 2013 by Alyssa Barbieri in Movie News, The Mortal Instruments // 40 Comments

Shadowhunters! There is a new advertisement for The Mortal Instruments: City of Bones that is running before all One Direction VEVO videos. The ad features official soundtrack song “Heart by Heart” by Demi Lovato and a new shot from the film.

(click the video title below to watch advertisement on YouTube before video)

About Alyssa Barbieri (2800 Articles)

Alyssa is the Managing Editor for Bears Wire. You can reach her at alyssaabarbieri@gmail.com or follow her on Twitter @AlyssaBarbieri

39 Comments on New ‘THE MORTAL INSTRUMENTS: CITY OF BONES’ advertisement running with One Direction videos

cassie // July 22, 2013 at 8:41 PM // Reply

all it did was play the song no ad
- Andi // July 23, 2013 at 1:49 AM // Reply
  
  yeah same.. i can’t find the add
Sheila (the thong) Barbarino (Rita) // July 22, 2013 at 9:36 PM // Reply

NO! ONE DIRECTION?! IT HAD TO BE ONE DIRECTION?! REALLY BE REALLY? I HATE THEM!
- Alyssa // July 22, 2013 at 9:52 PM // Reply
  
  It’s a Sony Pictures thing.
- Annie // July 22, 2013 at 11:17 PM // Reply
  
  Same here. I thought twice about tapping the video.
- Brie // July 22, 2013 at 11:36 PM // Reply
  
  who cares, they have a huge fanbase. i mean their new music came out today and it already has 2 million views. thats a great way to get city of bones out to a huge audience. which we need if we want more movies.
  - lumross // July 23, 2013 at 5:05 PM //
    
    exactly!!!
  - divergent all the way // July 24, 2013 at 4:28 AM //
    
    You took the words right out of my mouth 😛
- Banaz // July 23, 2013 at 8:42 PM // Reply
  
  That’s mean…..I’m in LOVE with Harry 🙂
Shannon // July 22, 2013 at 9:55 PM // Reply

Go to Youtube, search ‘vevo one direction’ and watch any music video of theirs and you see the thingy for City of Bones.
- cassie // July 22, 2013 at 10:10 PM // Reply
  
  it wont show
  - Lisa // July 23, 2013 at 3:07 AM //
    
    Just keep refreshing and it will eventually show.
vanessa // July 22, 2013 at 10:21 PM // Reply

Its great marketing putting it in front of One Direction videos. Like them or not, their videos get millions of hits so people are actually going to see this ad.
cassie // July 22, 2013 at 10:36 PM // Reply

im so mad right now it wont show on anyone for me,why wont it show?
Lena Grace // July 22, 2013 at 10:36 PM // Reply

i didn’t see the ad
- cassie // July 22, 2013 at 10:52 PM // Reply
  
  i didn’t either
Annie // July 22, 2013 at 11:17 PM // Reply

Me either I personally don’t like 1D so making me watch an ENTIRE one of their videos without Any CoB ad was really mean, tragic and slightly scarring oh yeah, and disappointing. :c
Lily // July 22, 2013 at 11:28 PM // Reply

I did(; It was cool!
rebe // July 22, 2013 at 11:47 PM // Reply

Couldn’t see it!
Kimberly Canela // July 23, 2013 at 12:42 AM // Reply

Yayyyyy One Direction I freaked out when I saw the ad before watching the music video for ‘best song ever’
- Lilly // July 23, 2013 at 3:35 AM // Reply
  
  Can you post a link?
jasmine // July 23, 2013 at 1:48 AM // Reply

what sorcery is this? that was sneaky, tricking me into watching one direction. excuse me while I go wash my eyes/ears with bleach 🙂
Lisa // July 23, 2013 at 2:57 AM // Reply

I saw it and it’s really awesome.
Rachel // July 23, 2013 at 4:17 AM // Reply

My two favorite things together. Yes!
- cassie // July 23, 2013 at 1:45 PM // Reply
  
  can u record it?
Mignon // July 23, 2013 at 4:41 AM // Reply

I’ve reloaded it 30 times and it STILL won’t come up! All I get are other ads.
- Jane // July 23, 2013 at 5:50 AM // Reply
  
  I feel your pain…
Jane // July 23, 2013 at 5:13 AM // Reply

The hell guys… Getting real tired of your shit… ’twas very sneaky and cruel…
Jane // July 23, 2013 at 5:52 AM // Reply

Can you see it with any videos or just this one… PLEASE HEPL MEEEEEEEE!!!!
Fien // July 23, 2013 at 6:11 AM // Reply

This is the first time I REALLY want to see an ad, AND I DON’T SEE IT!
Emiaa Queenz (@EmiaaQueenz) // July 23, 2013 at 8:11 AM // Reply

I have to say, I started crying when I saw the ad on the new music video. My two fandoms collided and I totally wasn’t prepared.
Cezna // July 23, 2013 at 8:51 AM // Reply

That feeling that the advertisment came up and it suddenly disappeared. WHAT THE FUCK?!!!!! Im so frustrated. Ugh
YouDon'tKnowMe // July 23, 2013 at 10:05 AM // Reply

the annoying moment when there’s no ad, and I’m so frustrated. and I realized that I have an adblock extension on my google chrome. -_-
Abbey // July 23, 2013 at 10:55 AM // Reply

What did they mean by click on the video title? I had to go on YouTube to see the ad and it didn’t work at first until like my third time I tried it. Now it won’t work anymore!!
p.s. I HATE ONE DIRECTION!!!! 😝
cassie // July 23, 2013 at 12:52 PM // Reply

it still wont play
gjzheng // July 23, 2013 at 1:25 PM // Reply

does my country matter cuz I didn’t see the movie ad but something else…
Could somebody record it 😦
- cassie // July 23, 2013 at 1:45 PM // Reply
  
  i didn’t either, ya can somebody record it
Laura // July 23, 2013 at 2:19 PM // Reply

COULD SOMEBODY RECORD IT ? I’M FROM GERMANY AND I CAN’T WATCH ONE SINGLE VIDEO OF 1D BECAUSE OF MY FUCKING COUNTRY. ALL THE VIDEOS ARE LOCKED ! I’M FREAKING OUT, OKAY ?!
Jordan // July 23, 2013 at 3:41 PM // Reply

OKAY EVERYONE. THIS IS WHAT YOU HAVE TO DO (ITS IN ALL CAPS SO YOU GUYS READ THIS) WHEN YOU HIT PLAY TO WATCH THIS VIDEO, THERE IS A YOUTUBE LOGO. YOU HAVE TO HIT THAT SO IT WILL GO TO THE YOUTUBE PAGE. IF YOU WANT IT TO BE EASIER, GO TO YOUTUBE.COM AND LOOK UP ANY ONE DIRECTION SONG. THERE WILL BE AN AD BEFORE IT.