A ‘world hidden within our own’ in Munich, Germany
To introduce The Mortal Instruments: City of Bones, Constantin Film came up with a cool and kind of creepy idea.
To introduce the movie The Mortal Instruments: City of Bones, Constantin Film staged a “world hidden within our own” in Munich. Unsuspecting passers-by were part of this and were secretly filmed. Afterwards, everything was cleared up and they were surprised with tickets to the premiere.
What do you think of this promotion? Sound off in the comments!
TMI Source 
That was perfect.
cool
what a great way to do a promo!
Great idea! people working on the movie promotion are geniuses
That was a perfect way to promo the movie!!! I wish that happened here too!!!! I LOVE hearing the words “city of bones” from the couple and talking about it even though its in German!!! Again so so cool!!!! XD XD
That was so creepy and epic!
Great.. I live in Munich AND I WASN’T ONE OF THOSE PERSONS -.- I’m jealous right now
That was awesome!! Lucky bastards…
Its actually some sort of trend going on in Germany. The drama button thing was hella cool!
How many premieres left???
Berlin (which will be covered by yours truly 😉 ), Madrid, Fredrikstad and Mexico City.
I read somewhere that there’s going to be a premiere in Taiwan and a charity screening in Hong Kong!
awesome!
why can’t la be that cool xD well i did get to go to see them at the q and a so that was amazing enough for me
That was seriously the coolest movie promo ever.
absoloutly FLAWLESS. Best Movie PROMO. EVVVVVVVEEEEERRRRRRRRRR.
That’s awesome!! And super funny!! I loved hearing them talk in German because I am learning German to go on vacation there next summer.
What a great way to promote a movie, I would have been terrified.
I would so freak out. Watching it is fun though.
Wow I didn’t even knew that they did that… But then I don’t live in Munich. Anyway awesome promo and even if I would love to have tickets I think I would have died in there…
omg. unfortunately, as soon as the lights flickered and then there was a man all in black at the other side of the alley I were walking down, I would have sprinted out of there so fast I would have never stayed long enough to find out it was a City of Bones promo and I would have missed out on premiere tickets…
wow that was really cool! creepy (i like creppy things)but a very innovative idea. i would have been somewhat creeped out but if i saw the runes, i’d be like okay they’re doing somethinf for tmi!