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THE MORTAL INSTRUMENTS: CITY OF BONES gets its first box office competition

The Mortal Instruments: City of Bones title treatment

THE MORTAL INSTRUMENTS: CITY OF BONES, set to hit theaters in August 2013, has its first rival film premiering on the same August 23, 2013 release date in Lionsgates’ horror film YOU’RE NEXT.

Here is a brief synopsis of YOU’RE NEXT, which was screened at the 2011 Toronto International Film Festival, from Lionsgate Publicity:

In YOU’RE NEXT, during a family reunion getaway, the Davison family comes under a sadistic attack.  When Crispian Davison (Bowen) brings his new girlfriend (Vinson) along to celebrate the wedding anniversary of his parents (Moran and Crampton), the family’s evening together is shattered when a gang of mysterious killers begin to hunt the family down with brutal precision.  Unfortunately for the killers however, one of the victims harbors a secret talent for fighting back. 

In the coming months more films will surely occupy the same August 23, 2013 release slot going head-to-head against THE MORTAL INSTRUMENTS: CITY OF BONES.

Do you think THE MORTAL INSTRUMENTS: CITY OF BONES will come out on top of the box office in its first week of release next summer? Sound off in the comments!

About Alyssa (2790 Articles)
Owner of TMI Source. Journalist and teacher by day, fangirl by night. Alyssa is too obsessed with sports, television, books, superheroes, and Shadowhunters for her own good.

27 Comments on THE MORTAL INSTRUMENTS: CITY OF BONES gets its first box office competition

  1. OF COURSE IT WILL!! There A LOT of young adult out there who has read and maybe re-read the TMI and are dying to see it! Having a scary movie come out is a everyday thing, but THIS is one that you don’t see everyday happening!

  2. There IS no competition. None.

  3. The answer’s obvious: TMI.

  4. Nope, we’re gonna take the weekend! I will be going at least three times to make sure I didn’t miss anything. 🙂

  5. No way! TMI will set records I’m sure of it! Now if it was the next Hunger Games or something we might have some competition. But that won’t happen they never release 2 huge blockbusters on the same date so we are sure to take the weekend numbers!

  6. Tmi will come out on top! the other movie might do good but tmi will come out on top, the other movie sounds cool but yeah! though tmi may have some competition at the 2014 mtv movie awards! though i’ll be happy for moth movies!

  7. The date TMI is being released is statistically one of the worst weekends of the summer for the domestic box office every year. I’m still baffled as to why Sony are launching a YA skewing movie during one of the weakest weekends of the summer and on a date in the US when most of their target audience have ended their summer vacation and are heading back to school or college. It makes it seem like they didn’t have much confidence in it. There is also pretty much zero awareness of TMI among the general public; at the moment the only people anticipating it are the core fanbase and the fanbase is tiny in comparison to other YA turned movie successes.

    “You’re Next” has an in-built fanbase and has actually received great audience feedback. A lot of horror fans have been anticipating since it was screened at TIFF ’11. Lionsgate has had a lot of success launching horror in late August and their marketing department is doing a great job lately (mainly due to those Hunger Game dollars). As the movie is already in the can they can start to promo it now and there are a ton of horror flicks coming up that they can attach it to.

    I’m not saying that it will win over TMI. The success of “City of Bones” will all depend on how well Sony can market it to the public but I think it’s foolish for fans to be so arrogant without looking at all the facts. We could still end up with another “I Am Number 4” disappointment.

    • Yeah, but you might have forgotten to factor in that “I Am Number Four” was a really crappy movie not helped by the fact that the lead AP offered zero acting abilities. I cannot believe you’re even putting the two movies into the same league!

      • @mina blak: You’re talking like you’ve already seen CoB. I hope it’s a good film but like any film there are no guarantees until it is completed. I’m hoping for the best becasue I love Lily and lots of the cast but it’s not like the team behind the production are known for quality movies. I’m optimistic about Zwart after “The Karate Kid” but Screen Gems and Constantin are basically known for crappy horrors and comedies and the awful Resident Evil films. Of course, on paper the team behind IA4 (Bay, Speilberg, Caruso, Dreamworks, massive bidding war) should have guaranteed a good action movie and a big hit and we saw how that turned out.

        You’ve also disregarded the part of my post where I discuss the box office dates and marketing for the film. It’s also coming out the week after another YA adaptation (Percy jackson) that sells much more than TMI. Sadly acting ability and good quality alone doesn’t determine a film will do well at the box office. Plenty of great films do badly and plenty of terrible movie do well like the rubbish Twilight movies and the excruciatingly awful acting they contain.

        All that said I do think City of Bones could have the potential to do very well if they are marketed well and strongly but they need to start soon.

    • Obviously I haven’t seen COB, but I have seen YOU’RE NEXT… 1) It’s a slasher film and will be marketed to, and seen by a completely different audience to that of a YA property, 2) It’s not very good – perhaps my opinion, but case in point: It premiered at the 2011 Toronto Film Festival, and isn’t getting released until 2013… Go figure.

      • @Amanda: I think “You’re Next” sounds pretty gerneric but horror fans seem to be excited about it for whatever reason.
        I think that COB’s real competition is “Percy Jackson and the Sea of Monsters” and “2 Guns” with Denzel Washington and Mark Wahlberg both released the week before. PJ&SoM will obviously be competition for the YA market especially as it has a much larger fanbase and anything containing Washington and Wahlberg is pretty much a guaranteed hit and could dominate the Box Office two weeks in a row especially in late August when the Box Office can get pretty static

    • I absolutely agree with real. I’m a huge fan of the books and most of the cast but what she is saying is true. You can’t say it’s not. And we only know of this one, who knows what else is coming out the same weekend. I really think there’s a big possibility that tmi will do great based on the fanbase but like real said, it’s really going to depend on how well it’s advertised. I am hoping for the best though.

      • @fama: Thanks for the support 🙂 I want the movie to do well but the film business can be unpredictable so I don’t think people should get too arrogant or overconfident yet at least until we see some of the film and how they will handle the marketing

      • Your welcome 🙂 and may I just add that I respect all your opinions because you are the only one I’ve seen considering everything not only going by “fangirl” obsession. Thank you for bringing “realistic” to the fanbase 🙂

      • @fama: Thanks so much! 😀 I guess I’m not the fangirl type which is why I picked my username! I like to consider all sides and the positives and negatives of things and as I follow Box office this was an interesting topic. It’s a shame that there doesn’t really seem to be the chance for interesting discussion on these type posts as it tends to be the usual fangirlness when there could be some genuinely interesting conversations but oh well 😦

        (sorry couldn’t reply to your second response directly but the format won’t let me for some reason!)

    • @Real: My point exactly. You’re Next, Two Guns and even Percy Jackson – all 3 will be targeting a different audience than TMI – ie a predominantly male audience. TMI, if marketed properly will bring in the female audience. I think Constantin/Screen Gems are savvy enough to be aware of that – hence the release date.

      • @Amanda: “Percy Jackson” is targeting the same market as TMI. It has a very big female fanbase as well as appealing to across demographics, it’s a much more popuar series and already has a following from the first film . “2 Guns” is set up to be a big budget movie and the studio has high expectations so it will appeal to a number of demographics and Denzel is a guaranteed female draw (his last action movie “Safe House” audience was actually evenly split between men and women). As I said in my first post the problem wth the weekend they have chosen to release CoB is that it is one of the weakest weekends of the summer and movies released then don’t make much money. There isn’t as much of the box office pie to go around as during more busy weekends which is why the films released the previous weekend also prove a big threat.

        It’s all down to marketing but if they are savvy they’ll try to appeal across demographics like “The Hunger Games” and not just to a female audience. Given the amount of action and fighting in this and we have real non-sparkling vampires, werewolves and demons it would be idiotic to not try to appeal to the male demographic as well so they won’t assume this is a “Twilight” rip-off and immediately dismiss it.

      • Now Percy Jackson I’ll see! I love those books to death. I just wish they’d left Annabeth a blonde brainiack, instead of turning her into Xena the princess warrior.

  8. Bobbi evaul // October 1, 2012 at 7:50 PM // Reply

    No competition! That doesn’t even sound like an interesting movie. TMI will rock the box office!

  9. This is a no contest!!!! City of Bones will cream You’re Next.No doubt in my mind.:)

  10. This can’t be that big of competition or I would have heard of it… Tmi will OBVIOUSLY win!

  11. Awesome! Go City Of Bones!

  12. That doesnt sound like competition to me. It sounds exactly like a dozen jorror films weve seen before. Boriiiing.

  13. There is absolutely no competition. Definitely TMI. I don’t think there should even be a debate about this. City of Bones is just … City of Bones. Get what I mean?

  14. Emma Brennan // August 12, 2013 at 6:26 AM // Reply

    TMI. enough said.

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