But does having a host of teen readers guarantee a box-office hit?
“There’s no rigid formula that works, or else they’d be minting them, printing these movies out every two weeks. It’s really difficult to predict the next big thing,” says Keith Simanton, managing editor of IMDb. “But it’s worth even a chance of creating a franchise like Twilight.”
Simanton said that the success of a book-to-movie franchise depends on the core fan base.
“It’s imperative to have that core base fans to spread the word,” Simanton says. “But even that is sometimes not enough. What was missing with Beautiful Creatures? Could have been the casting. The trailer.”
Cassandra Clare sounded off on the topic.
“When you write for teens, you know you have to grab their attention quickly,” she says. “YA (young-adult) novels are plot-propelled. That makes them cinematic.”
Granted of all the book franchises vying for the big-screen success that Harry Potter, The Hunger Games and Twilight have all achieved, The Mortal Instruments seems to have the biggest core fan base.
Do you think The Mortal Instruments will be the next big thing in Hollywood?