The Cannes Film Festival, which kicks off tomorrow (May 15) and runs through May 26, is set to be an important week and a half as Mister Smith Entertainment looks to sell the second installment of Constantin Film’s Mortal Instruments franchise, The Mortal Instruments: City of Ashes, to international buyers.
Director Harald Zwart and the cast are set to return for the sequel, which begins production in the fall.
Variety published an article talking about the increasing amount of English-language films set to have a presence at Cannes this year, including The Mortal Instruments: City of Ashes.
In addition, there’s a question of what audience to target. “The holy grail remains the teen fan base, although the success of these films is built upon wooing the older crowd,” said David Garrett at Mister Smith Entertainment.
Lionsgate is bringing the final two “Hunger Games” titles — “Mockingjay Part 1 and 2” — to the Cannes Market. Another teen-skewed saga is “Mortal Instruments: City of Ashes,” the fantasy franchise’s second installment being unveiled by Mister Smith Entertainment.
There’s also a report that the new footage from The Mortal Instruments: City of Bones will be screened at the festival.
Stay tuned as updates from Cannes rolls in.