Sony Pictures Consumer Products and Bioworld Europe have partnered with Play.com for an e-shop for The Mortal Instruments: City of Bones in the U.K.
The shop, now open, sells everything from apparel to accessories to movie replicas to collectibles.
Among the licensees are Flash Trash, Bioworld Europe, Laurelle London, Mantiburi, Simon and Schuster, Walker Books, Pyramid Posters, Urban Species, Universal Music and Underground Toys.
“We are very excited about Rakuten’s Play.com being the destination place for The Mortal Instruments: City of Bones in the United Kingdom,” says Greg Economos, senior vice president, global consumer products, Sony. “We have a great assortment of product which will prove to be a success.”