With The Mortal Instruments: City of Bones set to hit theaters around the world beginning Wednesday, Sony Pictures Consumer Products has locked up a full lineup of licensees for its worldwide merchandising slate.
Sony has partnered with some major U.S. retailers, including Hot Topic, Walmart, Barnes & Noble, Books a Million, Rue 21 and Michaels. They have also teamed up with Forbidden Planet, Tesco and WH Smith in the U.K., Carrefour in France and Dymocks in Hong Kong.
Here are the details of worldwide licensees from LicenseMag.com:
U.S. licensees include:
- Bioworld Merchandising for t-shirts, fashion tops, leggings, hoodies, loungewear, socks, hats, bags, accessories and fashion jewelry;
- Tripp NYC for a full fashion line inspired by the feature film, available exclusively at Hot Topic;
- Jewelry on 7th for fine jewelry;
- Underground Toys for tattoos, phone covers, novelty items, replicas and journals;
- Running Press for a mini-kit that includes a sticker book, rune necklace, tattoos and magnets;
- Simon & Schuster for a Shadow Hunters guide book and official movie companion guide;
- Trends International for weekly calendars, writing instruments and bookmarks;
- PlayFirst for mobile gaming;
- Leaf Trading Cards;
- Tonner Doll Company for collector fashion dolls; and
- Rubie’s for costumes, masks and costume accessories, including wigs, prosthetics, hats and headwear.
International licensees include:
- Sunset for t-shirts, fashion tops, hoodies, loungewear, socks, hats, bags, accessories and replica jewelry in Europe;
- Walker Books for a tie-in book, journal and book of quotes in the U.K. and Australia;
- Pyramid for posters, wall art, calendars, mugs and wristbands in Europe, the U.K., Australia and New Zealand;
- My Flash Trash for fashion jewelry in Europe, the U.K., Ireland, Australia and New Zealand;
- Gear for Games for tattoos, phone covers, novelty items, replicas and journals in Europe and Australia;
- Laurelle London for perfumes and fragrances worldwide excluding the U.S. and Canada;
- Hatber for back-to-school and stationery in Russia and CIS;
- Mantiburi for wall art and window stickers in Europe;
- Happy Toys for accessories, bags, notebooks, blankets and pillows in Germany, Austria and Switzerland;
- Ripol for tie-in books and phone and tablet skins/covers in Russia and CIS;
- MM Media for tarot cards and t-shirts in Germany; and
- Hybris for t-shirts, hoodies and caps n Nordics.