After The Hollywood Reporter broke the news that Constantin Film plans on restarting production on The Mortal Instruments: City of Ashes in 2014, Variety published an article with more details from executive producer Martin Moszkowicz and how Constantin “strongly believes” in the franchise.
One of those details is that Harald Zwart, who directed City of Bones, isn’t a lock to return for City of Ashes. Constantin is looking at him and other suitors to direct the sequel.
“We are talking to him and others. At the moment there is no director attached,” Moszkowicz said. ”It also depends on his professional availability of course.”
Moszkowicz revealed that Constantin is working hard to determine what went wrong and that they’re working on the script and elements of the film before determining a budget.
”We are analyzing exactly what went wrong, and that needs some time. We’ll go back to the drawing board, and we’ll work on the screenplay; we’ll work on the elements of the movie; and then we’ll budget it.”
Like stated in THR’s report, a change in the marketing strategy is in the works. Moszkowicz said that they will move forward when they feel like they will get it right.
“Maybe we have targeted too young an audience,” he said. “They are very outspoken, especially in the social media world; they are extremely active. But the readers of the books are from 14 to 34 — that’s the main age group — and maybe some of them had issues with how it was marketed. We need to go behind that, and find out exactly what it was.
“It is an ongoing discussion that we are having, and it is not done. We haven’t made a final decision. But we will only move forward — and we plan to move forward — when we feel we are going to get it right,” Moszkowicz said.
Although it is quite likely that City of Ashes will film next year, nothing is ever set in stone in Hollywood. But the plan is to begin shooting sometime next year, although there is no start date yet.
“That is the plan, but it is not a given,” Moszkowicz said. “We believe in that franchise, and we would like to do that, but we need to get it right.”