The Mortal Instruments: City of Bones has officially hit stores and the web today in the U.S. (Buy it now!) With the film’s release there’s been hundreds of thousands of new readers that have fallen in love with Cassandra Clare’s epic world.
Last week, we spoke to Clare about the new readership gained from the film adaptation, which includes interacting with new fans discovering and dealing with the infamous plot twist at the end of City of Bones.
“It makes me feel like I time traveled back to 2007, when City of Bones was released and I just got email after email after email from people being like, ‘They can’t be related, they can’t be related, they can’t.’ And I’m like, ‘Oh my God, here we go again,'” Clare laughed. “There’s just a whole new wave of people reading City of Bones and having the exact same reaction. And nothing in the movie is really unlike the plot so I’m like, ‘You’re just going to have to read the second book or wait to see — hopefully see — the second movie.'”
Clare said that the movie has been great publicity for her books as it has attracted a wider audience that might not have found her series. There’s also been a wide range of audiences, which has been the norm for her fandom.
“It’s a whole wave of new readers that are slightly outside the realm of my previous readers,” Clare said. “I’ve gotten a lot more emails from younger kids and from older readers. That’s one of the things about having a movie is it kind of expands out from your initial fan base because books are shelved in sections, and a lot of books are in Young Adult. But movies aren’t like that. You get younger people and older people because the movie isn’t particularly targeted to a specific age group.”
The Mortal Instruments: City of Bones is now available to purchase on Blu-Ray combo pack and DVD.