Today EW.com released the book trailer for the final installment of Cassandra Clare’s THE INFERNAL DEVICES and TMI Source has a special treat for you.
We had the chance to interview Charles Haine from Dirty Robber which is the production company that also shot the book trailers for CLOCKWORK PRINCE and CITY OF LOST SOULS. Mr Haine was the director for this book trailer and you can read the exclusive interview below:
Who decided to work with the actress/model from the Clockwork Princess cover?
It was a decision made between us and the marketing department at the publisher, specifically the wonderful Chrissy Noh who is amazing and we’ve been working with for awhile now.We frequently try and work with the cover model but they aren’t always available, and with this book especially we really wanted to use the book cover as a visual reference guide to creating our look, so getting to work with the cover model was totally fantastic.
While I can’t reveal their names at the moment, it was a long involved process for casting both of those roles involving a lot of back and forth with both Chrissy and Cassandra herself. Jem especially was a real challenge and we moved on from actors to specifically looking for models with the exact look who also had acting experience and we felt very lucky when we came across the right fit.
None of the actors had previously read the books, and they were cast so close to the shoot that we didn’t end up having time for them to read the full books but we went into detail with each one on their characters and personality in the hope of crafting moments that really revealed the essence of the character.
I have received and read a copy of Princess, but that’s all I can say. I do know how passionate the fanbase for these books is, and I was excited to make something for them. From the response so far (and it’s only the first day) it seems like our trailer, and the hints it includes about the book, are going over well!
We deliberately set out to make a trailer this time more insync with the other graphic elements (the book cover and marketing materials) and it was a tremendous challenge. Making the book cover move and come to life is a tremendous amount of work, especially since the book cover is printed with reflective inks that we aren’t always going to be able to match with video. Luckily Andrew Schwartz our VFX guru was able to craft a look inspired by the cover and the world of the books that we feel is tremendously immersive for the audience.Hopefully we still give enough hints to the coming story that the fans will enjoy rewatching the trailer after reading the book.
Our goal with this trailer was more of a “grey” hair than shock white for Jem.
The original concept came from our creative director Martin Roe, who also directed City of Lost Souls, coming from conversations we had had about integrating more closely with the other marketing materials on the books we did trailers for. We together are just excited about making sure our work fits in the overall world that Cassandra creates.
The music took more work than it normally does for us on this trailer; we did the rough cut of the trailer to a very very wide variety of temp scores before we even started working with our composer, Hitoshi Yoshihara who ended up doing an amazing job. What we discovered with the temp was that the dream imagery started to feel too distant and cold against more victorian music, but the immediacy of modern music fused against the imagery really packed a punch. From there we worked with Toshi to compose the really stunning score we ended up with.
The copy is, as always, Cassandra’s; there’s nothing you can do to get better works than that!
There’s a tremendous sense of pride! We love all the gifs from COLS and we’re really hopeful that we’ve created imagery with Clockwork Princess that will inspire that kind of devotion.