Movie tie-in publishing program by Simon & Schuster

Our page founder Alyssa (also known as ‘our fearless leader’) is at the BookExpo America in New York City right now and she shared a picture of Simon & Schuster’s promotional pamphlets.

Thanks to our friends at PageToPremiere we also know what’s inside:

The Marketing & Publicity Campaign consists of, for example, floor displays or in-store marketing kits with bookmarks or rune tattoos.

Here is another picture that Alyssa shared on our tumblr:

What have you seen so far in your local book store? Sound off in the comments!