SHADOWHUNTERS - “The Mortal Cup” - One young woman realizes how dark the city can really be when she learns the truth about her past in the series premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 PM ET/PT. ABC Family is becoming Freeform in January 2016. Based on the bestselling young adult fantasy book series The Mortal Instruments by Cassandra Clare, "Shadowhunters" follows Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters - human-angel hybrids who hunt down demons. Now thrown into the world of demon hunting after her mother is kidnapped, Clary must rely on the mysterious Jace and his fellow Shadowhunters Isabelle and Alec to navigate this new dark world. With her best friend Simon in tow, Clary must now live among faeries, warlocks, vampires and werewolves to find answers that could help her find her mother. Nothing is as it seems, including her close family friend Luke who knows more than he is letting on, as well as the enigmatic warlock Magnus Bane who could hold the key to unlocking Clary's past. (ABC Family/John Medland)
ALBERTO ROSENDE, KATHERINE MCNAMARA, SHAILENE GARNETT
The overnight ratings are in for the Shadowhunters premiere.
“The Mortal Cup” nabbed a 0.8 rating in the 18-49 key demographic and 1.82 million viewers in the U.S., which is a great start for Shadowhunters!
Shadowhunters launched as Freeform/ABC Family’s most-watched series premiere in over two years and cable television’s No. 4 drama launch in the past year.
In the hour, Shadowhunters was the No. 1 cable TV telecast across 18-34 and 12-34 demos and was the No. 1 scripted original cable TV telecast in Adults 18-49 and Women 18-49.
The show also generated 1.1 million engagements over social media on Facebook, Instagram, Tumblr, and Twitter ranking No. 2 for the day only behind Pretty Little Liars.
It really shows the power of Cassandra Clare’s fans and the importance of having an existing fandom heading into a series. It even beat MTV’s hit Teen Wolf, which had a 0.4 rating and 0.9 million viewers.
Shadowhunters airs Tuesdays at 9/8c on Freeform.