With City of Lost Souls officially 21 days from release, we teamed up once again with several fan sites (TMI Institute, Mundie Moms and TMI Examiner) and fans to help spread the word via one of the most powerful social media sources: Twitter.
After fans got #WeAreShadowhunters the No. 1 trending topic in the world one week ago, we decided to go at it again Monday at 1 p.m. EST.
This weeks’s trending topic was #WhatIsSebastianHiding because that’s what fans are wondering at this point.
It took just three minutes for #WhatIsSebastianHiding to trend worldwide, debuting at No. 3.
Three minutes later #WhatIsSebastian was the number two trending topic worldwide.
While we couldn’t beat out the smashers–made infamous by Jersey Shore–Shadowhunters got the Twitterverse wondering #WhatIsSebastianHiding in a matter of minutes.
We plan on doing this once a week leading up to the May 8th release of City of Lost Souls.
On Sunday, April 22, we will announce the next trending topic for Monday, April 23. Will you join us again?
Stay tuned to TMI Source for all of the latest news regarding Cassandra Clare, her books and City of Bones film news. Follow us on Twitter, like us on Facebook, follow us on Tumblror email us at MortalInstrumentsSource@gmail.com